Use your strategic thinking skills to establish content themes, and develop and maintain an editorial calendar that maps out content development plans in conjunction with marketing goals and integrated campaignsĬonduct a content audit to determine what can be reused/reimaginedĭevelop (or source) written and visual content that will resonate with prospects and customersĬoordinate with internal and external copyrighters and designers to help create new and compelling content that complies with brand standards ![]() Work with sales and marketing colleagues to keep up to date on buyer personas and align buyer needs across the customer lifecycleĬreate and manage marketing and sales collateral (print and digital) tailored to customer segments and personas Have the ability to work with third party vendors and project-manage to ensure delivery Write, edit, produce and curate content to support Fieldglass’ integrated marketing strategy across the globe ![]() ![]() Work with senior Marketing team, sales, account managers and other key executives to create high-impact content in support of lead generation, brand awareness and overall marketing team goals
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